Google’s Travel Resort Search: A Guide to Getting Your Resort Listed on Google
A significant revolution is currently taking place in the hospitality sector. The dominance of Google in hotel-related search has completely rewritten the rules of the game. Through advertising on Google, hotels can now directly compete with online travel agencies (OTAs). As a direct consequence of this, hoteliers now have more options than ever before for communicating with prospective guests. Improving your hotel’s profile on Google is one strategy to raise the visibility of your business on the search engine. The following are some methods you may take to improve your exposure on Google: (1) Make frequent updates to your profile; doing so makes it simpler for clients to locate you; and (2) develop frequently asked questions (FAQs) for site visitors.
You can also use Google to filter your results based on price, location, and ratings from other users. You could also try to find accommodations at hotels that are environmentally conscious. The search will emphasize hotels that adhere to environmentally responsible methods and present their amenities in accordance with those policies. After you have refined your search using the filters, you can then input the dates you are looking for and begin to receive results. Even if you’re looking at hotels in the same area, Google will let you see how much other nearby hotels cost.
Following the optimization of your Google My Business profile, Google will serve up hotel listings that are more thorough. These listings will feature a link to your hotel’s website in a prominent location as well as a blue “Book a room” button that goes to online travel agencies (OTAs). As a hotel, you are required to keep your listing up to date and check to make sure it is accurate.
Recent changes at Google have resulted in decreased prices for hotel advertising. You no longer need to pay anything to have your website included in Google’s hotel and travel search results. When users scroll through the search results, they will see your pricing alongside the prices of competitors, coupled with a label reading “official site” to improve your reputation as a source of information. You’ll be able to host a greater number of guests if you follow these steps.
By going head to head with online travel agencies (OTAs), Google is providing hotels with a new distribution channel and ushering in a fundamental shift in the competitive landscape of the industry. It is essential to have a solid understanding of how Google’s distribution techniques operate and how they will have an effect on your company if you want to make the most of this opportunity. Check out the Google Travel Help site if you want more information on how to get the most out of Google’s tools for planning and booking travel. It is well worth your time to educate yourself on the most recent happenings and figure out ways in which you may raise the profile of your hotel.
The Google Travel website now includes an option for users to select accommodations that are friendlier to the environment, which is another another useful addition made by Google. It contains a “green” certification for hotels that have been verified by an ecolabel or a reliable third-party organization as meeting certain environmental standards. If you look for a hotel like that on Google Travel, you won’t have any trouble finding it.
It is a good idea to list your hotel on Google so that more people can find it online and book rooms directly with you. This will improve your direct reservations. Because of these benefits, you will be able to increase the amount of money you make from your hotel. Consequently, why not give it a shot? The best part is that there is no cost associated with giving it a shot. You won’t have to wait long to realize how beneficial it will be to the bottom line of your hotel.
The vast amount of data that Google collects is another advantage of the company’s foray into the sector of hotel search. Because of this, Google now has an advantage in the hospitality sector. Hotel owners won’t be able to compete in the market without a solid web strategy. Google could be able to corner the market thanks to the vast amount of data it has collected. Despite this, the industry as a whole should benefit positively from this development.
Google Travel provides users with the ability to book both hotels and vacation rentals, in addition to the hotel booking option. Google will connect you directly with websites offering vacation rentals as well as hotels that allow reservations in advance. You won’t even have to leave the comfort of your home to have a simple time locating a suitable lodging option this method. Your work will be much simplified, and you will experience significant time and resource savings as a result.